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In the previous installments of this content strategy series, we discussed how to plan and create a content schedule. If you haven’t read the rest of the series you can find them here: Part 1, Part 2, Part 3. This is a list of my 10 MUST HAVE tools for content creation. My personal content strategy includes photos, videos, newsletters, pdfs and blog posts and I couldn’t do it without these things. Presented in no particular order…
1. Google Drive
I write all my blog, newsletter and worksheet drafts in Google Drive rather than in the WordPress editor. Google drive documents autosave frequently so you won’t lose your hard work. No more banging your head on the desk
If you’ve ever wanted to dip your toe into the world of video, but you are scared to be in front of the camera — consider doing a screencast instead. I use Screenflow to create online courses and explainer videos for my blog posts. I love that I can export it right to my youtube channel. Screenflow is a program for Mac, Camtasia is a popular PC program.
3. Keynote or Powerpoint
4. Adobe Suite
I’ve learned to love the Adobe Suite. It used to scare the dickens out of me. So many buttons and tabs — talk about overwhelming. I took a short course on how to use InDesign, and it gave me confidence to learn more. Now, I use Illustrator, Photoshop and Indesign on a regular basis. If you are a creative person who likes learning new skills, you should ABSOLUTELY learn how to use these programs.
I recommend Canva for all the non-designers/technophobes out there who need to design graphics and visual compelling documents from time to time. The interface is less intimidating than the Adobe Suite and it is easier for beginners to get professional looking results. Even though I know how to use the Adobe Suite, I often use Canva for quick graphics. Bonus! They have a free version, so you can play around and see if you like it.
I use a Audio Technica ATR 2100 for recording my video voiceovers. It’s inexpensive and the sound quality is great. You can get one on Amazon.
7. Smart Phone + Tripod Adapter
One day, I will splurge and get myself one of these fancy Sony A7S cameras for shooting video. In the meantime, my Android phone will have to do. I just pop it onto a tripod with an adapter when need to film myself for my content.
Convertkit is an email marketing management system. I use it for creating my newsletters, but I also use it to distribute my worksheets, ebooks and other downloadable content. It automates the process and I’m all about automation.
9. DSLR camera with 50mm 1.8 lens
If you plan on photographing food or small products as part of your content strategy, this camera set up (along with nice lighting) is a good starting point. I use a cheapo Nikkon + this lens and get pretty good photos, if I do say so myself.
This is an obvious suggestion, but I am #teamwordpress when it comes to blogging for business. Squarespace is also a decent choice, but stay away from the Wix and Weebly sites. WordPress is super customizable and great for SEO (when you optimize it properly). Since WordPress is Open Source, there are a ton of amazing 3rd party plugins and tools for enhancing your site.
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